Director Events, Americas

What will you do?

Reporting to the VP of Global Customer Marketing and Communications, you will play an important role in helping to develop and implement the events strategy for AIS across the Americas.

We are looking for someone who can bring his fresh perspective, a self-motivated, solutions and results-oriented individual who will share his passion and vision with his team to strengthen the company’s brand. You’ll work closely with colleagues in marketing, products, sales, R&D, and design to ensure alignment toward achieving the firm’s overall business objectives.

The ideal candidate is an experienced, insightful, and bilingual communications professional with a record of success in complex, fast-paced, multi-stakeholder environments. Technologically savvy and current on best practices, you have had great success developing and delivering events strategies including multi-canal communications plans and building strong brand positioning.

We require both big picture thinking and capacity to lead operations with attention to detail: this individual must possess professionalism to effectively be embedded with the business unit leadership and understand their priorities and objectives for success. You possess a flair for writing, a keen understanding of successful communication strategies and are looking for a challenging, multifaceted role in which you’ll be called upon to be both a leader and a doer. A real player with a strong work ethic, who is accomplished in the fundamentals and is looking for a role to make a meaningful contribution.

Key Tasks & Responsibilities (Essential Functions)

• Develop, implement, and maintain a long-term cohesive event strategy across the Americas  
• Lead the planning and execution of events, including logistics, budgeting, and participant engagement
• Deploy relevant and prioritized corporate/segment key influencer external events incl. tradeshows, roadshows and channel partner conferences
• Ensure that all events activities are part of an integrated marketing campaign and not stand alone
• Responsible for building and implementing communication and marketing strategies for events aligned with the company’s goals and objectives
• Identify, plan and place effective advertising opportunities by leveraging strategic publications, social media and online advertising opportunities.
• Coordinate with internal marketing respective teams the development of sales, corporate and digital marketing material for events
• Develop targets, related key performance indicators (KPIs), and tools to evaluate the success of the team in relation to the strategy
• Monitor project pipeline and progress, as well as manage related budget lines and play proactive role in ongoing improvements
• Manage events budget, evaluate results against goals, and generate learnings for improvement
• Manage suppliers to keep deliverable timelines and status updates on track
• Supervise and evaluate performance of a diversely skilled communications team in the Americas
• Provide structure while maintaining space for your direct reports to flourish in their respective roles.
• Stay informed about current event management trends and techniques to enhance our event portfolio and bring an innovative approach to event marketing experiences.

Skills and Minimum Experience Required

• A minimum of 10 years’ relevant experience
• Bachelor’s degree in communications, marketing or other equivalent
• Strong experience with event project management
• Experience developing 360 marketing strategies (content planning, communication plan) an asset
• Experience in B2B marketing for small and large companies
• Experience in company that manufactures and markets technically complex products an asset
• Bilingual French and English: To serve clients and external service providers across Canada and USA

Candidate must have demonstrated:

• Communication skills: listening, writing and speaking
• Demonstrated ability to take initiative, solve problems and work under tight deadlines
• Work well under pressure, in a fast-paced, high-volume and often ambiguous/fast-changing environment and can effectively and professionally handle tough issues
• Experience in developing and executing effective communications
• Exceptional eye for detail, editorial judgment and grammatical skills
• Planning and organizing skills
• Research and analytical skills, to create compelling, quality driven messaging
• Interpersonal skills and be able to collaborate with multiple internal and external persons; be a strong team player
• Self-starter, quick learner and winning attitude
• Energetic and driven with a strong sense of urgency
• Ability to work with cross-functional teams based both locally and internationally
• Ability to travel across Americas, and exceptionally in EMEA

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