Director, Marketing - Electronics Customer Enablement

Job Summary

Reporting to the Senior Director of Marketing, Electronics, the Director of Marketing – Electronics Customer Enablement will define and lead a next-generation approach to how customers learn, adopt, and succeed with our solutions.

At the intersection of customer experience, education, and product marketing, you will own the strategy and execution of a comprehensive customer enablement content ecosystem—ensuring customers can quickly realize value, confidently deploy and operate our lighting controls and electronics solutions (Hardware and Software), and expand their usage over time.

You will design and scale engaging adoption experiences, educational content, and targeted programs that support customers throughout their entire journey—from first interaction through advanced proficiency and advocacy.

Success in this role requires an owner’s mindset. You will establish a modern, repeatable, and measurable model, tightly aligned to the customer adoption lifecycle, and position customer enablement as a core strategic capability—one that differentiates how we deliver value – with our lighting controls solutions- in the market.

Key Tasks & Responsibilities (Essential Functions)

1. Electronics Customer Enablement Strategy - Strategic Mindset

· Define and lead a customer enablement strategy aligned to product (hardware, software and connected systems), customer, and business priorities

· Establish a structured adoption journey across the customer lifecycle

· Transform technical input into “how to” enablement, delivering a core driver of product adoption, retention, and customer success

2. Customer Programs & Content Leadership – End User Focus

· Design and scale role-based customer programs, supporting “show me don’t tell” value realization, and tailored digital and in-person experiences

· Ensure content and programs are practical, hands-on, and aligned to real-world customer workflows

· Lead development and lifecycle management of customer enablement content, including:

o self-service resources, guides

o eLearning, video tutorials, and digital content

o Instructor-led and hands-on training experiences in collaboration with our Training and Education team

· Ensure content is timely (aligned with product releases and updates); role-based and use-case driven

3. Cross-Functional Leadership - Collaborates & Influences

· Partner for strong alignment across teams, including Brand and Product Marketing; Product Management; Technical Support; Sales; Field Service teams; Training and Education.

· Establish clear ownership, governance, and collaboration processes

· Actively seek voice of customer and of partners

4. Measurement & Continuous Improvement – Results Driven

· Define and monitor Key Performance Indicators - KPIs tied to customer outcomes

· Continuously improve content and programs based on data, feedback, and customer insights.

5. Builds Effective Teams - Builds Capability

· Manage team of Customer Enablement content developers

· Develop talent and foster a high-performance culture

· Develop team, systems, and processes to scale customer education

Skills and Minimum Experience Required

· 5+ years in customer enablement, education or customer success in a management or leadership position, with proven success building and scaling customer programs in technical B2B product environments

· Experience in lighting controls, building management systems, or related industries is a strong asset; experience with connected systems combining hardware and software is also highly valued.

· Experience leveraging AI tools to research, generate, map and produce high-quality content efficiently. Preferred experience designing and building AI agents

· Leadership in cross-functional, matrixed organizations

· Proven experience in team management and leadership

Travel Requirements