Senior Brand and Product Marketing Manager

Position Summary & Location

As the Senior Brand and Product Marketing Manager for Architectural Downlighting, you drive brand growth and market leadership through strategic marketing initiatives. You combine market insights with creative storytelling to position our solutions as the preferred choice for the design community. In this role, you lead brand strategy, go-to-market planning, and integrated campaigns that build awareness, inspire engagement, and accelerate product adoption. You create compelling content and sales tools to deliver impactful launches and marketing programs aligned with business objectives. You leverage data insights to measure performance, optimize strategies, and continuously improve results. As a brand ambassador, you foster internal alignment and external enthusiasm, driving innovation and excellence in every initiative.

This position works a hybrid schedule from Atlanta, GA, or Des Plaines, IL, and travels based on business needs. 

Primary Responsibilities Include

• Brand Strategy: You lead the development and stewardship of brand strategy and positioning in close partnership with key business stakeholders, ensuring the brand’s unique value is clear and differentiated in the marketplace. You define and maintain the brand’s messaging, tone, and narrative across all channels and touchpoints—including the website—while ensuring visual identity remains consistent, compelling, and aligned with strategic goals. You shape how customers experience the brand, influencing marketing and business activities to reinforce that vision. You continuously monitor brand perception, analyze key metrics, and adapt strategy to stay relevant and competitive. As one of the brand’s ambassadors internally and externally, you build alignment, inspire engagement, and drive enthusiasm for the brand.
• Integrated Campaigns: You own, develop, and execute the annual marketing plan for our architectural downlighting brands, creating campaigns and content that build brand awareness, drive thought leadership, accelerate product adoption, and drive sales growth. 
  Product Launch and Application Strategy: You lead the go-to-market strategies and execution for new product introductions and support lifecycle management, collaborating with product management, engineering, creative, and sales to ensure successful launches. Through compelling messaging, engaging visuals, and integrated tactics, you ensure every launch resonates with customers.  
• Content Development and Sales Enablement: You create compelling product- and brand-specific content, including sales enablement tools, social media content, technical collateral, digital assets, videos, etc. You source opportunities and support sales or product management to ensure the brand is correctly represented at events, sponsorships, and may represent the brand at meetings or events.
• Market and Application Understanding: You deeply understand customer motivators, behaviors, and emerging trends to craft messaging and content that resonates across the proper channels. By understanding target applications and design challenges, you position solutions that speak directly to customer needs. You stay ahead of market shifts and competitive intelligence, using these insights to shape marketing strategies and deliver compelling, differentiated stories that inspire engagement and drive results.
• Cross-Functional Leadership and Collaboration: You build strong relationships and collaborate with product managers, engineering, sales, and the broader marketing organization to align on priorities and deliver results. Maintains regular communication to ensure alignment on direction, progress, and changes.
• Data Insights: You identify what KPIs you need to track and analyze to determine what’s working, uncover opportunities for improvement, and optimize marketing strategies for greater impact and continuous growth.
  Team Player: You support and, as required, lead initiatives for the team or the organization. Lead key marketing improvement initiatives, driving productivity and efficiency across the team.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
  5+ years of progressive experience in brand and product marketing, preferably in architectural lighting, building products, or related industries.
• Proven track record of developing and executing integrated marketing plans and successful product launches.
• Has a curious mindset with a demonstrated ability to drive innovative solutions and solve complex problems, influencing business direction.
• Excellent written and verbal communication skills; ability to craft compelling messaging for technical and non-technical audiences and maintain a consistent brand voice.
• Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget.
• Experience collaborating with cross-functional teams and leading team projects, influencing without direct authority.
• Analytical mindset with the ability to interpret data and market trends to drive strategy.
• Experience mentoring and developing other marketing professionals, acting as a resource for colleagues with less experience.
• Available to travel based on business needs.